European Journal of Health Communication <p>The European Journal of Health Communication (EJHC) is a peer-reviewed open access journal for high-quality health communication research with relevance to Europe or specific European countries. It aims to represent the international character of health communication research given the cultural, political, economic, and academic diversity in Europe.&nbsp;</p> en-US <p>The authors agree to the following license and copyright agreement:</p> <p><em>a.</em> Authors retain copyright in their work.</p> <p><em>b.</em> Authors grant the European Journal of Health Communication the right of first publication online on the internet (on the publication platform HOPE of the Main Library of the University of Zurich).</p> <p><em>c.</em> The electronic contributions on the internet are distributed under the „Creative Commons Attribution 4.0 International“- License (CC BY 4.0). This license allows others to copy and redistribute the work in any medium or format, to remix, transform and build upon the material with an acknowledgement of the work's authorship and initial publication in the European Journal of Health Communication . These conditions are irrevocable. 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Court of jurisdiction is Zürich.</p> (EJHC Editorial Team) (Margit Dellatorre) Thu, 01 Oct 2020 18:53:39 +0200 OJS 60 Identifying At-Risk Youth <p><strong>Background &amp; purpose.</strong> Research indicates a positive relationship between sharing alcohol references on social media and drinking behavior. The current study extends that line of research by assessing the interaction of risk-related personality traits with alcohol-related social media use, to examine if social media can be used to identify individuals at risk for heavy drinking behavior.</p> <p><strong>Methods &amp; results.</strong> The results of a cross-sectional survey among a sample of 638 emerging adults (age 18-25) find that the positive association between sharing alcohol references on social media and drinking intention was strongest for individuals with low levels of sensation seeking and sensitivity to peer pressure, and high levels of self-control, and non-significant for those on the other end of these personality traits.</p> <p><strong>Conclusions. </strong>These findings indicate that the relationship between sharing alcohol references and drinking intentions is not uniform for all individuals, and that risk-related individual differences should be considered in future research and interventions.</p> Femke Geusens, Cabral A. Bigman-Galimore, Kathleen Beullens Copyright (c) 2020 Femke Geusens, Cabral A. Bigman-Galimore, Kathleen Beullens Thu, 01 Oct 2020 00:00:00 +0200 Customisation versus Personalisation of Digital Health Information <p>Health information is increasingly conveyed to patients in digital formats, such as through health websites, patient portals, and electronic health records. However, for people to be able to process information effectively, information must be presented in a suitable format. This study examines the effectiveness of different strategies for tailoring the mode of presentation (i.e., using textual, visual, and/or audio-visual formats) on information processing outcomes among different audiences (i.e., lower vs. higher health literates; younger [25-45 years] vs. older adults [?65 years]). In an online experiment participants viewed either a customized, personalized, or non-tailored (mismatched) website based on individual preferences for presentation mode. We analysed a 3 (condition) × 2 (health literacy level) × 2 (age group) between-subjects design, examining effects on: time spent online, attention, perceived relevance, website involvement, website satisfaction, and information recall. Results (<em>N</em> = 490) showed that mode tailoring, by both customization and personalisation, is more effective than no tailoring. However, contingent on the outcome variable (i.e., attention, website satisfaction, information recall), or health literacy level, and age group, different tailoring strategies show different effects. Designers of digital health information should strategically consider employing personalized information modes or to have people to customize their own information materials.</p> Minh Hao Nguyen, Nadine Bol, Andy J. King Copyright (c) 2020 Minh Hao Nguyen, Nadine Bol, Andy J. King Thu, 01 Oct 2020 00:00:00 +0200 A European Journal of Health Communication in the Age of Open Science <p>A decade ago, health communication research in Europe was still considered an emerging field. Today, in response to the assiduous efforts of European researchers and scholars, we are proud to present the European Journal of Health Communication (EJHC). As the first journal that is explicitly dedicated to European health communication research, EJHC can be regarded as a further milestone in the establishment of our discipline in Europe. EJHC is based on the principles of open science by making publications openly available without imposing any charges on readers or authors and providing alternatives to the traditional review and publication process. With this editorial, we want to introduce EJHC as a <em>European</em> journal, emphasise the arguments for the set-up of EJHC as a platinum open access journal, illustrate our efforts to improve academic publishing with various innovations, and present the people behind EJHC.</p> Thomas Friemel, Sarah Geber, Nico Pfiffner, Julia van Weert, Gert-Jan de Bruijn, Doreen Reifegerste Copyright (c) 2020 EJHC Thu, 01 Oct 2020 00:00:00 +0200