Customisation versus Personalisation of Digital Health Information
Effects of Mode Tailoring on Information Processing Outcomes
DOI:
https://doi.org/10.47368/ejhc.2020.003Keywords:
online health information, tailoring, modality, illustrations, patient videos, health literacy, older adults, information processingAbstract
Health information is increasingly conveyed to patients in digital formats, such as through health websites, patient portals, and electronic health records. However, for people to be able to process information effectively, information must be presented in a suitable format. This study examines the effectiveness of different strategies for tailoring the mode of presentation (i.e., using textual, visual, and/or audio-visual formats) on information processing outcomes among different audiences (i.e., lower vs. higher health literates; younger [25-45 years] vs. older adults [?65 years]). In an online experiment participants viewed either a customized, personalized, or non-tailored (mismatched) website based on individual preferences for presentation mode. We analysed a 3 (condition) × 2 (health literacy level) × 2 (age group) between-subjects design, examining effects on: time spent online, attention, perceived relevance, website involvement, website satisfaction, and information recall. Results (N = 490) showed that mode tailoring, by both customization and personalisation, is more effective than no tailoring. However, contingent on the outcome variable (i.e., attention, website satisfaction, information recall), or health literacy level, and age group, different tailoring strategies show different effects. Designers of digital health information should strategically consider employing personalized information modes or to have people to customize their own information materials.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Minh Hao Nguyen, Nadine Bol, Andy J. King
This work is licensed under a Creative Commons Attribution 4.0 International License.
The authors agree to the following license and copyright agreement:
a. Authors retain copyright in their work.
b. Authors grant the European Journal of Health Communication the right of first publication online on the internet (on the publication platform HOPE of the Main Library of the University of Zurich).
c. The electronic contributions on the internet are distributed under the „Creative Commons Attribution 4.0 International“- License (CC BY 4.0). This license allows others to copy and redistribute the work in any medium or format, to remix, transform and build upon the material with an acknowledgement of the work's authorship and initial publication in the European Journal of Health Communication . These conditions are irrevocable. The full text of the license may be read under http://creativecommons.org/licenses/by/4.0/.
d. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of their work, as long as the conditions of the CC BY 4.0 License are fulfilled and initial publication in the European Journal of Health Communication is acknowledged.
e. Authors grant the Editors commercial rights, using a publishing house, to produce hardcopy volumes of the journal for sale to libraries and individuals, as well as to integrate the manuscript, its title, and its abstract in databases, abstracting and indexing services, and other similar information services.
f. This agreement is subject to possible legal disclosure obligations.
g. This agreement is governed by Swiss law. Court of jurisdiction is Zürich.